How to Write a Business Blog Post that Increases Traffic

One of the best ways to improve your website’s SEO involves developing a business blog post schedule. This dynamic content will appeal to Google’s algorithms and help you climb the ranking ladder. Of course, your blog should do far more than simply use keywords in the right context. Here are some tips on writing the perfect business blog post.

#1 – Remember Your Audience

Before you sit down and start writing your weekly business blog post (and weekly is a great schedule, too!), take some time to think about your audience and the type of information that will be valuable to them. In some cases, it doesn’t even have to reflect on your industry. For example, if you sell ice cream in Southern California, coming up with blog posts about ice cream each week can become difficult. Instead, talk about some of the events in the area in the weeks coming after your post. This information is also valuable to your demographic.

#2 – Come Up with a Unique Anglebusiness blog post

Now that you’ve decided what kind of information you want to deliver to your audience, you’ll need to find a way to deliver it to them in a way that hasn’t been done before. You don’t want to copy someone else’s point of view, and you want to make your post your own. Put yourself in your reader’s shoes and try to figure out how you can deliver the information in such a way that it solves a significant problem for them or proves your understanding of their day-to-day lives.

#3 – Catch Their Attention in the First Two Sentences

You only have a few seconds to grab your readers’ attention, so make those few seconds count. Separate the first two sentences of your post from the rest as a kind of introduction, and make sure those are the two most compelling sentences in the entire post. Write them in such a way that your readers feel like they must keep reading to learn more, or to find a solution to their issues.

#4 – Provide Clear Information

The next thing you want to do involves ensuring that the information you’ve provided in your business blog post is clear and concise. Your readers shouldn’t have to second-guess you at any time. As such, be sure your viewpoint is clear, provide statistics and links to government or educational websites where applicable to show you’ve done your homework, and stick to the same theme throughout the post.

#5 – Make Your Business Blog Post Easy to Read

Finally, make sure your business blog post is easy to read. Separate it into sections and use subheadings where you can to break the information down into digestible chunks. This way, the people who simply skim over your post (and they will) can quickly find the information they need. When you provide them with this simple breakdown, you’re doing them a favor. If they learn something from you, they’re more likely to remember you and buy from you. That’s good for your sales as well as your reputation.

A business blog post is a great way to improve your website’s SEO and make your customers happy. When you follow the tips above, you can write a post that is informative and authoritative, but also easy to read and engaging. It’s these things that will ultimately make your blog and your business as a whole successful.

The Advantages of a Custom Website over a Template Website

Business owners are always looking for ways to save money, and that’s why many of them tend to choose template websites they can build themselves rather than hiring a professional. However, there are several advantages of a custom website that business owners shouldn’t overlook.

#1 – A Completely Unique Design

While it’s true that there are literally thousands of website templates available on the web these days, the fact of the matter is that most of them look just like the next. One of the most important things to consider when it comes to the success of a business website is the way it looks and feels compared to their competitors. When business owners take advantage of custom designed websites, they can rest assured that no other website will look just like theirs.

#2 – An SEO-Friendly Site

A business website doesn’t do much for improving overall success if potential clients and customers can’t find it. Search engine optimization is one of custom websitethe most important factors in website design, and templates make it a bit difficult to implement SEO correctly. When companies hire professionals to build their websites, SEO can start in the background coding and have a tremendous influence on the overall search engine ranking. The higher a site ranks, the more people that can find it – and the more successful the website becomes.

#3 – A Template Doesn’t Adapt to Business Needs

As a business grows and changes, it often becomes necessary to modify its website. Unfortunately, templates don’t provide the same level of scalability and adaptability as a custom-designed site. What’s more, most business owners have a list of features they want to add to their websites over time. If their budgets don’t allow for all of the features at once, it becomes difficult to implement them into a pre-existing site built on a template. A website designer can easily implement new features as the funds become available, all without changing the overall look and feel of the site.

#4 – Not All Templates Work in All Browsers

The adage “you get what you pay for” certainly rings true when it comes to website templates. Many of the leading template providers use antiquated coding that, while simple, presents a laundry list of limitations. One of the biggest problems is that many of the templates will not work in all browsers, and this excludes a large part of the population. A custom website can be built to work with all browsers, including Internet Explorer, Firefox, Microsoft Edge, Safari, Opera, and a multitude of mobile browsers, too. This means that absolutely no one is excluded and everyone will be able to find – and view – the website.

Templates certainly do have their uses since business owners can use them to get ideas when it comes to things like color schemes and layouts, but when it comes down to the actual construction of the site, a custom website is always better. It allows for better SEO, a more unique experience, and cross-browser support that adapts to the needs of any business.

Key Factors in Choosing the Best Hosting Company for Your Business Website

A business website is an integral part of your company’s marketing campaigns, and getting it off the ground is definitely exciting. It is always important to choose an excellent hosting company for your website’s domain. Before you sign up with a big-name hosting company, be sure you understand the potential downfalls that you might experience along the way. Here are three options from which to choose and some information about each.

Go Daddy

Go Daddy is by far one of the largest and most advertised hosting companies available today. They advertise on national television quite frequently, hosting companytoo. In fact, their website says that they have more than 60 million domains currently under management. Although it might seem like a great idea to choose a huge hosting company that works hard for so many different businesses, you might want to think again. Go Daddy crams multiple domains onto servers, resulting in slower load times. What’s more, consumers complain quite often about the quality of their technical support, claiming that attempts to resolve issues resulted in promised callbacks that never came. When compared to some of their smaller counterparts, their hosting options are quite limited.

Network Solutions

Network Solutions is not quite as large and popular as Go Daddy, but they do offer several choices when it comes to your hosting options. These include standard web hosting, professional hosting, and professional plus. The company claims that each tier provides faster load times – up to 2x faster with each tier, in fact – but even so, pages still tend to load slowly thanks to full servers. What’s more, if you want SSL for secure data, you’ll end up paying dearly for it in the end since it isn’t included in either of the first two tiers. Because Network Solutions has grown so much over the last several years, you can expect plenty of downtime, too, and customers claim that the wait for customer service or technical support is far too long.

SiteGround

SiteGround is far smaller than Go Daddy or Network Solutions, but the truth of the matter is that they are the absolute best choice when it comes to hosting. They offer web, cloud, and dedicated hosting on premium fully-managed machines, which means that you can host your site on a dedicated machine setup. You can also obtain plenty of proprietary software designed to boost the performance of your server. You can choose your server type, as well, based upon your business website’s needs. Because SiteGround is not as big as either of the aforementioned options, you can expect a shorter wait time for outstanding customer and technical support, a lot less downtime, and better overall security.

When it comes to choosing the best hosting company for your website, remember that bigger is not always better. Sometimes, the most popular companies are the ones with the slowest loading times, the least security, and the worst customer service and technical support. SiteGround is the best option of the three because they are committed to providing outstanding service, they offer quick load times, and there are lots of hosting options available.

4 Ways to Tell if Your Employees Are Doing Their Jobs Correctly

Your employees are the face and the voice of your company. In fact, the people who take calls from leads hold the power to make or break your business in their hands. Here are four ways to tell if your employees are doing their jobs correctly without seeming overbearing.

Use Call Tracking Software

Call tracking and recording is crucial for any business that relies on telephone communication to succeed. Whether your employees are responsible employees are doing their jobsfor sales, technical support, or even billing, making sure that they are providing the right level of customer service is vital. Call tracking software can record inbound and inbound calls, and while this is generally used for training purposes to give new employees a sense of how the telephone call should play out, it can also provide you some valuable insight into how your seasoned representatives handle things. Be sure to review a certain number of calls each week so that you can intervene early if something seems to be amiss.

Implement Customer Surveys

One of the best ways to find out whether employees are doing their jobs correctly involves asking your customers outright. If you do not already have a customer survey program in place, be sure to come up with one. There are several ways to go about doing this, but in order to get the best results, you should consider implementing a callback plan. When your customers call your employees, you can have a brief recording ask them if they are willing to participate in a survey following their call. Then, if they agree, you can contact these customers and ask them questions that allude to their experience with your employee.

Monitor Their Performance

Monitoring your employees’ performance may seem a bit intrusive, but when you take the time to think about it, it is very important to do so. Many types of software allow you to listen in on phone calls and watch the employee’s computer screen (if applicable) at the same time, thus making you feel as if you are right there. Your employee will not know that he or she is being monitored at the time, so it gives you ample opportunity to find out if your employees are doing their jobs correctly, if they are missing an important part of the sales pitch, or even if they are failing to answer the phones in the first place.

Hold Regular Focus Groups or Meetings

Regular meetings with your employees can also provide a wealth of crucial information, but this is only true when you hold your meetings in person rather than via a video feed. Employees who engage with you and provide feedback based on their experiences are likely those who want to do their jobs correctly and even improve their overall performance. On the other hand, employees who seem sullen and withdrawn may not be as interested in your company’s mission, and while this does not necessarily mean they are bad employees, it gives you a place to focus your attention when it comes to performance monitoring and call tracking.

Knowing that your employees are doing their jobs correctly can take a ton of stress off of your shoulders. Not only do good employees promote an excellent business, but they help to get your message out into the world. These four tips can help you make sure that your employees are on your side.

What Does Your Net Promoter Score Say about You?

Back in 2003, a man by the name of Fred Reichheld, one of the partners at Bain & Company, decided to come up with a way to measure customer loyalty and their willingness to recommend a brand, service, or product to their peers. The result was the Net Promoter System, or NPS, and it is now used by thousands of companies around the world. Your NPS score can tell you a lot about your company, too.

One Simple Question

In order for NPS to determine your score, customers are asked one very direct question: “How likely is it that you would recommend our company, loyaltyproduct, or service to a friend or colleague?” Then, those surveyed provide an answer on a scale of one to 10. Those on the lower end of the scale represent unhappy customers who would not provide a recommendation, and those at the high end of the scale are happy customers who can fuel your business’s overall growth over time.

Detractors, Passives, and Promotors

Now that you understand how the Net Promotor score works, it is simpler to figure out how your customer’s overall feelings about your company could impact your success. People who answer the survey can be classified into three different groups:

  • Detractors (score of 0 to 6) – These individuals may actually detract from your business with negative word-of-mouth. If someone replies with a number of 0 to 6, it is important to resolve his or her issue quickly in order to maintain that business.
  • Passives (score of 7 or 8) – The passives are the individuals who neither grow your business nor take away from it. They are satisfied customers, but they are indifferent and may be easily swayed by competitors.
  • Promoters (score of 9 or 10) – These are the individuals that your business has truly pleased. They are your most loyal customers and fans, and they will help your business grow with their repeat business, referrals, and positive attitude toward your brand.

Reading Your Net Promoter Score

The actual Net Promoter score ranges from -100 (everyone is a detractor) to 100 (everyone is a promoter). For the most part, if you have an NPS score that is above zero, you are moving in the right direction. Once that number hits the 50 mark, this is considered excellent. To calculate your score, you’ll simply subtract the percentage of detractors from the percentage of promoters. For example, if 50% of your respondents are promotors, 30% are passives, and 20% are detractors, this gives you an NPS score of 30 (50 – 20), which is good, but still not quite excellent.

If your business is not using a solid metric to measure customer or client loyalty, you should certainly consider integrating one. The NPS is one of the best and most trusted ways to shine a light on how your customer base really feels about your company. The information you glean from these surveys will provide you with valuable insight into driving customer loyalty and satisfaction.