Tips to Get More Bang for Your PPC Advertising Bucks
Pay-per-click advertising has helped many large and small businesses alike generate more leads, more traffic, and most importantly, more sales. Here, you’ll learn a few tips and tricks that will help you maximize your ROI for every dollar you put into PPC advertising.
#1 – Set a Budget
Google’s traffic is simply astronomical, and because of this, they have the capacity to serve a lot of ads. This means that they can almost always max out even your largest daily budget. If you want to get the most out of every dollar you spend on Google PPC ad campaigns, make sure that you choose a daily budget that is neither too high nor too low. In fact, the best way to budget is to determine the amount of traffic increase you would like to see, then go from there.
#2 – Organize Yourself
There’s no doubt that properly organizing your PPC campaigns takes a little longer than simply putting something together and naming your budget, but it will pay off. Choose several different PPC efforts and lay them all out in front of you. This way, if one particular ad is doing very well, you can increase your budget for it and see even better results. Conversely, if one of your ads is a poor performer, you can scale it back almost instantly.
#3 – Keep a Close Watch on Your PPC Advertising Campaign
No matter how organized you were at the start of your campaign, it is absolutely crucial to continue monitoring each of your ads individually. Trends change daily thanks to social media and online news outlets, so an ad that was performing poorly yesterday might be your best option today. Not only this, but you’ll need to stay on top of your competitors, too. Find out what’s working for them and for the industry as a whole, and incorporate that into your ads.
#4 – Know Your Negative Keywords
Just as it is important to research trending keywords for your pay-per-click campaigns, knowing your negative keywords can also help you improve your ROI. Think about it like this: if you’re offering a product or service that is geared toward high-income consumers or businesses that generate a lot of revenue, including the word “cheap” in your ad is likely to turn them away.
#5 – Keep Testing
One of the best things about PPC advertising is the fact that it provides you with a lot of data. However, unless you are using that data to your benefit, you are throwing your money away. It is important to use an iterative process that prioritizes ongoing testing, not only to make sure that your ads are still generating the right amount of traffic, but also to ensure that you are outperforming your competitors.
Getting more bang for your PPC advertising buck isn’t as difficult as it would first appear. In fact, it’s mostly about doing your research, getting organized, and keeping very close watch over your campaign’s performance. Making changes as needed – immediately – can save you thousands of dollars in the long run.