Simple Ways to Capture Email Leads Without Frustrating Visitors

Email leads are important to just about any kind of sales-based business. They provide an opportunity to send marketing materials and drive interest in your product or service. However, it may seem difficult to capture email leads without seeming intrusive or bothersome to the people who visit your site. Here, you can learn a few ways to make the process simpler and far less frustrating for your visitors.

The Pop-Up Ad: The Most Popular List-Building Methodcapture email leads

You might employ this technique yourself, but even if you don’t, chances are good that you’ve encountered it several times while browsing the internet yourself. You search for a topic in Google, click on one of the results, and land on a page that has promised to provide those results. Before you can finish the first sentence, the screen dims and a popup window asks you to provide your email address for information. It’s frustrating, isn’t it? This is especially when it happens on a timer every few seconds, and you shouldn’t bombard your visitors in this way.

Less Frustrating Methods to Capture Email Leads

Fortunately, there are better (and less intrusive) methods that will allow you to capture email leads politely. The main goal is to ask visitors for their information without blocking their view of your content, seeming desperate, or making demands.

  • Wait until the end of the content. Instead of asking your visitors to provide you with their email addresses right way, wait until they’ve had a chance to read your content before you try to capture email leads. This way, they’ll know exactly what they’re subscribing to, and your leads will be of higher quality, to boot.

 

  • Wait until after page scrolls. Another method involves waiting until your visitor has scrolled down the page a set distance (perhaps 75%) and subtly sliding in a popup that is eye-catching but far subtler.

 

  • Offer an upgrade. This is a form of a two-step opt-in that actually works when you want to capture email leads. All you have to do is create a link that allows people to provide their email addresses in exchange for “premium” content.

 

  • Add a sidebar. Although popups are annoying to website visitors, sidebars are often expected, so people consider them less intrusive. Just make sure your sidebar is designed in such a way that it catches the eye and contains a powerful call to action.

 

  • Design and launch a landing page. A landing page can boost the rate at which you capture email leads by as much as 50%. You’ll need to offer something that will entice people to provide their email addresses, provide some reviews, use high-quality images, and make the subscribe button easy to find. You’ll be surprised at how well this works – and by how well people tend to receive it.

There are many, many techniques you can use to capture email leads, but before you choose which to employ on your website, make sure that you take the time to think about your visitors. Bombarding them with multiple popups that interrupt their experiences can have a negative impact on your brand. The techniques above will work just as well, but won’t leave your visitors feeling frustrated.  

Modern SEO Marketing: Five Tips for Using Keywords

Once upon a time, the way you used keywords ultimately dictated your ranking on most major search engines. Use the right terms at the right density, and you could find yourself at the top of the list. Although SEO marketing is about far more than keywords these days, a keyword strategy is still a very necessary part of marketing. Here are the five major components of such a strategy in today’s modern world.

#1 – Don’t Stuff or Use Filler

The Panda update of 2011 brought with it some significant changes for Google. Once upon a time, you could write whatever you wanted, and as long SEO marketingas the keywords were there, your page could rank. However, since that update, this is no longer the case. In fact, stuffing your keywords into filler text can actually get you a penalty, causing you to lose ranking. Use keywords moderately and carefully, and make sure that they make sense not only in the context of the post or webpage, but also in the contest of your site as a whole.

#2 – Keywords are Listening Tools

SEO marketing is about using the right words at the right times to capture the attention of the right audience. This means that you should think of your keywords as marketing tools. Research your keywords to find out what people are searching for, and you’ll discover a wealth of information – what they want to see, what they find important, and even how they are behaving. You can use this information to your advantage when it comes to writing blog posts, too.

#3 – Keywords and SEO Marketing are Still Changing

Whereas proper keyword usage wasn’t always a big deal, you can expect to see some major changes in the future as Google and other search engines continue to dictate what makes for the best possible content that is relevant to the people using that search engine. There will likely be modifications to what these search engines consider “natural” or “organic” keyword usage. Along those same lines, it’s possible that they’ll provide you tools to help you better navigate the changes.

#4 – Don’t Forget about Topic Research

Keywords as they apply to SEO marketing are very important, but topics research is just as vital. In fact, without topic research, it’s difficult to decide which keywords to use. Rather than discovering the exact keywords your audience is already using, try to do some topic research so you can get ahead of the trends. Doing so could drastically improve your ranking, and it’ll make your customers and visitors happy, too.

#5 – Keywords are for More than SEO

Keywords do play an important role in your overall SEO marketing strategy, but they can do so much more for you. You can use keyword data to help you make better decisions when you buy paid advertisements from Google, or even when you purchase a Facebook ad. This research can also help you target key groups of people and uncover some popular topics being discovered within those groups.

Modern SEO marketing is about far more than keywords, but keywords still play a significant role. Your willingness to research, stay ahead of the curve, and provide well-written, meaningful, relevant content will ultimately dictate your SEO success.

Fraudulent Facebook Ads: Epidemic or Under Control?

Whether you’ve been in the digital marketing industry for decades or you simply browse your news feed regularly like 77% of the American population, you likely already know that Facebook is a dominant force in online advertising. However, some people, like Justin Seitz, the creator of Hunchly (an investigation tool), think the social media giant might not be doing enough to weed out fraudulent Facebook ads.

Falsifying Domains

There’s a domain name associated with every Facebook ad, and in most cases, that domain displays alongside a photo and caption, which prompts users to click. This is very helpful; it lets viewers know where they are going before they even get there. According to Seitz, individuals have found ways to display prominent, authoritative domain names in fraudulent Facebook ads. This means that while individuals believe they are going to a news site, like CNN.com, they are actually being sent somewhere vastly different.

Celebrity Status

Another tactic that is growing more and more popular with social media fraudsters involved utilizing apparent celebrity photos and quotes to lure fraudulent facebook adsusers into clicking. Individuals believe that they are clicking to read an article about a celebrity being “kicked off” of a television show, when realistically, they are viewing a fraudulent Facebook ad for a diet supplement. One such round of these advertisements focuses on Melissa McCarthy and her weight loss with a supplement known as garcinia cambogia.

Why Is This a Problem?

Although it may not seem like a huge deal at first, think about the amount of traffic that legitimate businesses, celebrities, and domains are losing because of these fraudulent Facebook ads. Someone truly thinks they’re visiting a news site, and they end up on a landing page for a completely unrelated product. There are tens or even hundreds of thousands of clicks in just a few minutes’ time, and all of that diverted traffic is paying no attention to real advertisements for products and services.

What Is Facebook Doing?

According to Seitz, Facebook is doing next to nothing to prevent these ads from cropping up. In fact, as an experiment, he created an advertisement for his own product, Hunchly, and told Facebook to use CNN.com as the display URL. Although he was fairly certain his ad would be rejected, it surprisingly went through. Seitz pulled the ad immediately, of course, but he’d managed to prove his point. There is simply not enough ad policing.

What Does the Future Hold?

Facebook recently announced that it would extend its Audience Network to include non-Facebook users, which sets the bar fairly high. There will be much competition to have ads shown to people who play games or utilize other ad-driven apps in the Apple Store or Google Play Store. As such, weeding out fraudulent Facebook ads is even more important than ever before.

Although Facebook has been fairly lax lately when it comes to fraudulent Facebook ads, many legitimate marketers hope that the social media network will put its foot down on black hat marketing techniques. In fact, Seitz says he feels “that the general Facebook user and consumers as a whole are being victimized because of it.”