Is Google Analytics Really All I Need to Run My Business?
Category: Content Marketing
Category: Search Engines
Search engine optimization is crucial for the success of your business. After all, the search result in the top position gets three times more clicks than the result in position number two. Once you have your SEO strategy in place, you’ll probably use Google analytics to keep an eye on things – but is that really all you need?
What Google Analytics Does
To put it simply, Google Analytics “analyzes” everything. It’ll tell you how your content fares up against Google’s ever-changing algorithms that determine how well your page ranks. Remember that this includes much more than just your keywords; these algorithms consider things like bounce rates, backlinks, and image tags. Basically, if it’s a part of your website (or your website’s framework), then this remarkable technology is keeping an eye on it. It does a great job, but in the vast majority of cases, it isn’t all you need to run your business.
Why You Need More
Google Analytics is great, but it is important to remember that it was designed purely with Google’s search engine in mind and does very little to tell you how your website is performing elsewhere. Although the vast majority of people use Google, there are millions of people out there who rely on Yahoo and Bing to provide them with search results, too. Google Analytics does not provide detailed information about your top-ranked searches via those engines, so adding another program can give you a better and more well-rounded view.
Clicky Analytics to the Rescue
When it comes to alternatives to Google Analytics, most people turn to Clicky. Clicky is completely free for any website that gets fewer than 3000 daily page views, making it the perfect option for new companies and websites. It has one of the most user-friendly dashboards out there, and there are plenty of plugins that make it easy to use right within WordPress, and there are integrations for many, many web software packages. These include but are not limited to Vanilla Forums, Magento, Joomla, and Tumblr.
Using Clicky through Tag Manager
Pairing Google Analytics with Clicky is nice, but what if you want to manage and update your tags? Unless you know how to code, this is problematic. Fortunately, Google comes to the rescue once again with its Tag Manager program. Once you’ve chosen your key performance indicators, or KPIs, this piece of technology allows you to add a simple tag so that you can retrieve important data like the number of people visiting your site, the pages they viewed the most, the time they spent on your site, their overall bounce rate, where your traffic is coming from, goal conversion rates, and more.
These three pieces of software – Google Analytics, Clicky, and Tag Manager – offer everything you need to run your business from an SEO standpoint. By using this information and setting the right KPIs, you can track your site’s performance better than ever without knowing the first thing about coding.