Simple Ways to Capture Email Leads Without Frustrating Visitors

Email leads are important to just about any kind of sales-based business. They provide an opportunity to send marketing materials and drive interest in your product or service. However, it may seem difficult to capture email leads without seeming intrusive or bothersome to the people who visit your site. Here, you can learn a few ways to make the process simpler and far less frustrating for your visitors.

The Pop-Up Ad: The Most Popular List-Building Methodcapture email leads

You might employ this technique yourself, but even if you don’t, chances are good that you’ve encountered it several times while browsing the internet yourself. You search for a topic in Google, click on one of the results, and land on a page that has promised to provide those results. Before you can finish the first sentence, the screen dims and a popup window asks you to provide your email address for information. It’s frustrating, isn’t it? This is especially when it happens on a timer every few seconds, and you shouldn’t bombard your visitors in this way.

Less Frustrating Methods to Capture Email Leads

Fortunately, there are better (and less intrusive) methods that will allow you to capture email leads politely. The main goal is to ask visitors for their information without blocking their view of your content, seeming desperate, or making demands.

  • Wait until the end of the content. Instead of asking your visitors to provide you with their email addresses right way, wait until they’ve had a chance to read your content before you try to capture email leads. This way, they’ll know exactly what they’re subscribing to, and your leads will be of higher quality, to boot.

 

  • Wait until after page scrolls. Another method involves waiting until your visitor has scrolled down the page a set distance (perhaps 75%) and subtly sliding in a popup that is eye-catching but far subtler.

 

  • Offer an upgrade. This is a form of a two-step opt-in that actually works when you want to capture email leads. All you have to do is create a link that allows people to provide their email addresses in exchange for “premium” content.

 

  • Add a sidebar. Although popups are annoying to website visitors, sidebars are often expected, so people consider them less intrusive. Just make sure your sidebar is designed in such a way that it catches the eye and contains a powerful call to action.

 

  • Design and launch a landing page. A landing page can boost the rate at which you capture email leads by as much as 50%. You’ll need to offer something that will entice people to provide their email addresses, provide some reviews, use high-quality images, and make the subscribe button easy to find. You’ll be surprised at how well this works – and by how well people tend to receive it.

There are many, many techniques you can use to capture email leads, but before you choose which to employ on your website, make sure that you take the time to think about your visitors. Bombarding them with multiple popups that interrupt their experiences can have a negative impact on your brand. The techniques above will work just as well, but won’t leave your visitors feeling frustrated.  

Getting More Reviews For Your Business

Customer feedback can provide you with valuable insight to what you’re doing right – and what you’re doing wrong, as well. With the Earned Reviews platform, all you need is your customer’s email address to gather feedback, encourage online reviews, and measure your Net Promoter Score.

Getting Customers to Write Reviews

If you truly want your customers to provide feedback, sending them an automated, completely impersonal email isn’t likely to get you very far. Remember that you’re encouraging people to tell you about their experiences, and they’re far more likely to respond when the correspondence they receive is personalized just for them. With Earned Reviews, all you have to do is enter your customer’s email address.

What the Platform Does

The platform itself handles the rest by sending out a customized, branded email or link. In fact, these links go directly to your Google+ Local page, earned reviews platformyour Yelp profile, or even your Facebook page. You can choose from dozens of other business profile pages, too, in order to maximize your viewing potential. All of your happy customers and clients will have an easy, pain-free way to make their opinions known.

The Customer’s Part

Once the customer opens the email, he or she will be prompted to provide feedback regarding the product or service they’ve received from your business. These reviews are sent directly to a site that you’ve selected for your account, and they have an SEO advantage thanks to a review markup from Schema.org. However, if customers report negative experiences, this information is kept completely private until you’ve had the opportunity to respond to them and resolve their issues.

Reviewing Your Reports

Earned Reviews also provides a dashboard that makes it easy to see exactly what you’re doing right, and it gives you an even better opportunity to improve upon your weak areas. It shows your Net Promoter Score first and foremost, and it also shows how many requests for feedback you’ve sent, how many of your requests have been opened, and even the number of reviews you’ve received. You can see these numbers for the lifetime of your account, or you can view them for the previous 30 days if you’re interested in seeing more recent improvements.

Why You Need the Earned Reviews Platform

Customer feedback is one of the best (and least expensive) marketing tools you have at your disposal. In today’s day and age where people share everything via the internet, people rely on the experiences of others to make their purchasing decisions. When you can encourage more of your customers to give their feedback, and when you make it incredibly simple for them to do so, you’ll get more reviews – and that alone will help you generate more traffic and make more sales.

Earned Reviews is easy to set up, and it offers an affordable month-to-month subscription. There are never any contracts to sign, so you can cancel your subscription at any time. However, with all of the benefits offered by the Earned Reviews platform, you’ll find that the return on your investment is well worth it.