Modern SEO Marketing: Five Tips for Using Keywords

Once upon a time, the way you used keywords ultimately dictated your ranking on most major search engines. Use the right terms at the right density, and you could find yourself at the top of the list. Although SEO marketing is about far more than keywords these days, a keyword strategy is still a very necessary part of marketing. Here are the five major components of such a strategy in today’s modern world.

#1 – Don’t Stuff or Use Filler

The Panda update of 2011 brought with it some significant changes for Google. Once upon a time, you could write whatever you wanted, and as long SEO marketingas the keywords were there, your page could rank. However, since that update, this is no longer the case. In fact, stuffing your keywords into filler text can actually get you a penalty, causing you to lose ranking. Use keywords moderately and carefully, and make sure that they make sense not only in the context of the post or webpage, but also in the contest of your site as a whole.

#2 – Keywords are Listening Tools

SEO marketing is about using the right words at the right times to capture the attention of the right audience. This means that you should think of your keywords as marketing tools. Research your keywords to find out what people are searching for, and you’ll discover a wealth of information – what they want to see, what they find important, and even how they are behaving. You can use this information to your advantage when it comes to writing blog posts, too.

#3 – Keywords and SEO Marketing are Still Changing

Whereas proper keyword usage wasn’t always a big deal, you can expect to see some major changes in the future as Google and other search engines continue to dictate what makes for the best possible content that is relevant to the people using that search engine. There will likely be modifications to what these search engines consider “natural” or “organic” keyword usage. Along those same lines, it’s possible that they’ll provide you tools to help you better navigate the changes.

#4 – Don’t Forget about Topic Research

Keywords as they apply to SEO marketing are very important, but topics research is just as vital. In fact, without topic research, it’s difficult to decide which keywords to use. Rather than discovering the exact keywords your audience is already using, try to do some topic research so you can get ahead of the trends. Doing so could drastically improve your ranking, and it’ll make your customers and visitors happy, too.

#5 – Keywords are for More than SEO

Keywords do play an important role in your overall SEO marketing strategy, but they can do so much more for you. You can use keyword data to help you make better decisions when you buy paid advertisements from Google, or even when you purchase a Facebook ad. This research can also help you target key groups of people and uncover some popular topics being discovered within those groups.

Modern SEO marketing is about far more than keywords, but keywords still play a significant role. Your willingness to research, stay ahead of the curve, and provide well-written, meaningful, relevant content will ultimately dictate your SEO success.

Content Strategy and Content Marketing: Different Things, but Connected

When you read things on the internet about online marketing success stories, you will probably come across some sources that use the terms content strategy and content marketing interchangeably. These two things are very different, but they are very much connected. Here’s what you need to know about their differences and similarities.

How to Separate the Two

In order to understand the differences between content strategy and content marketing, think of two people in a room, both standing in front of a giant white wall. The content marketer will use a variety of big, bold colors to develop the story that an organization or company hopes to tell with the content that it will create. The content strategist will come in with pencils and fine brushes to fill in the gaps and better define that story. As you can see, they both do very different things, but it takes both to accomplish a very important goal.

Content Marketing

To put it simply, a content marketer is responsible for creating content, but not just any content. This content must be valuable and relevant to the content marketing content strategyaudience for which it is intended, and it should have an ultimate goal, whether that goal involves generating leads, driving sales, or improving engagement. The content marketer is also responsible for defining, acquiring, and engaging the target audience. It’s nothing more than a marketing strategy that focuses primarily on website and internet content with the end goal of building relationships with customers.

The Role of the Content Strategist

Whereas the content marketer is responsible for coming up with the target audience and determining what types of content are relevant to that audience, the strategist takes it a bit further. A content strategist views content like an asset – as important as the product or service the organization sells. It must be honed and perfected, and it must be useful and usable. The strategist is responsible for implementing and maintaining various types of content, but must also manage it throughout its entire lifecycle.

Why Organizations Need Both

No matter what your reasons for marketing, whether you’re trying to develop your brand, drive traffic to your website, engage with your customers, or even advertise your agency, you need both a content strategist and a content marketer if you want to be successful. It’s like having a driver and a navigator. The driver, like the content marketer, is responsible for plotting the right course. The navigator, like the content strategist, is responsible for keeping the driver on track, avoiding traffic jams and road construction, and seeing the trip through to its very end.

Understanding the differences between content strategy and content marketing can help you make better choices when it comes to your own business and what you hope to achieve. Ensuring that you have the right team by your side to get the job done will help you get more bang for your buck.

Is Google Analytics Really All I Need to Run My Business?

Search engine optimization is crucial for the success of your business. After all, the search result in the top position gets three times more clicks than the result in position number two. Once you have your SEO strategy in place, you’ll probably use Google analytics to keep an eye on things – but is that really all you need?

What Google Analytics Does

To put it simply, Google Analytics “analyzes” everything. It’ll tell you how your content fares up against Google’s ever-changing algorithms that determine how well your page ranks. Remember that this includes much more than just your keywords; these algorithms consider things like bounce rates, backlinks, and image tags. Basically, if it’s a part of your website (or your website’s framework), then this remarkable technology is keeping an eye on it. It does a great job, but in the vast majority of cases, it isn’t all you need to run your business.

Why You Need More  Google Analytics

Google Analytics is great, but it is important to remember that it was designed purely with Google’s search engine in mind and does very little to tell you how your website is performing elsewhere. Although the vast majority of people use Google, there are millions of people out there who rely on Yahoo and Bing to provide them with search results, too. Google Analytics does not provide detailed information about your top-ranked searches via those engines, so adding another program can give you a better and more well-rounded view.

Clicky Analytics to the Rescue

When it comes to alternatives to Google Analytics, most people turn to Clicky. Clicky is completely free for any website that gets fewer than 3000 daily page views, making it the perfect option for new companies and websites. It has one of the most user-friendly dashboards out there, and there are plenty of plugins that make it easy to use right within WordPress, and there are integrations for many, many web software packages. These include but are not limited to Vanilla Forums, Magento, Joomla, and Tumblr.

Using Clicky through Tag Manager

Pairing Google Analytics with Clicky is nice, but what if you want to manage and update your tags? Unless you know how to code, this is problematic. Fortunately, Google comes to the rescue once again with its Tag Manager program. Once you’ve chosen your key performance indicators, or KPIs, this piece of technology allows you to add a simple tag so that you can retrieve important data like the number of people visiting your site, the pages they viewed the most, the time they spent on your site, their overall bounce rate, where your traffic is coming from, goal conversion rates, and more.

These three pieces of software – Google Analytics, Clicky, and Tag Manager – offer everything you need to run your business from an SEO standpoint. By using this information and setting the right KPIs, you can track your site’s performance better than ever without knowing the first thing about coding.