How to Write a Business Blog Post that Increases Traffic
Category: Search Engine Optimization - SEO
One of the best ways to improve your website’s SEO involves developing a business blog post schedule. This dynamic content will appeal to Google’s algorithms and help you climb the ranking ladder. Of course, your blog should do far more than simply use keywords in the right context. Here are some tips on writing the perfect business blog post.
#1 – Remember Your Audience
Before you sit down and start writing your weekly business blog post (and weekly is a great schedule, too!), take some time to think about your audience and the type of information that will be valuable to them. In some cases, it doesn’t even have to reflect on your industry. For example, if you sell ice cream in Southern California, coming up with blog posts about ice cream each week can become difficult. Instead, talk about some of the events in the area in the weeks coming after your post. This information is also valuable to your demographic.
#2 – Come Up with a Unique Angle
Now that you’ve decided what kind of information you want to deliver to your audience, you’ll need to find a way to deliver it to them in a way that hasn’t been done before. You don’t want to copy someone else’s point of view, and you want to make your post your own. Put yourself in your reader’s shoes and try to figure out how you can deliver the information in such a way that it solves a significant problem for them or proves your understanding of their day-to-day lives.
#3 – Catch Their Attention in the First Two Sentences
You only have a few seconds to grab your readers’ attention, so make those few seconds count. Separate the first two sentences of your post from the rest as a kind of introduction, and make sure those are the two most compelling sentences in the entire post. Write them in such a way that your readers feel like they must keep reading to learn more, or to find a solution to their issues.
#4 – Provide Clear Information
The next thing you want to do involves ensuring that the information you’ve provided in your business blog post is clear and concise. Your readers shouldn’t have to second-guess you at any time. As such, be sure your viewpoint is clear, provide statistics and links to government or educational websites where applicable to show you’ve done your homework, and stick to the same theme throughout the post.
#5 – Make Your Business Blog Post Easy to Read
Finally, make sure your business blog post is easy to read. Separate it into sections and use subheadings where you can to break the information down into digestible chunks. This way, the people who simply skim over your post (and they will) can quickly find the information they need. When you provide them with this simple breakdown, you’re doing them a favor. If they learn something from you, they’re more likely to remember you and buy from you. That’s good for your sales as well as your reputation.
A business blog post is a great way to improve your website’s SEO and make your customers happy. When you follow the tips above, you can write a post that is informative and authoritative, but also easy to read and engaging. It’s these things that will ultimately make your blog and your business as a whole successful.