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How to Write a Business Blog Post that Increases Traffic

Search Engine Optimization - SEO

Uncategorized

One of the best ways to improve your website’s SEO involves developing a business blog post schedule. This dynamic content will appeal to Google’s algorithms and help you climb the ranking ladder. Of course, your blog should do far more than simply use keywords in the right context. Here are some tips on writing the perfect business blog post. #1 – Remember Your Audience Before you sit down and start writing your...

5 Reasons Why Your Brand Isn’t Working

Branding

Branding is pretty difficult. It requires a lot of time and effort, and just like anything else, you’re likely to make a few mistakes here and there. Unfortunately, some of these mistakes could keep your brand from resonating with your target audience. Here are five reasons why your brand might not be working as well as it should. #1 – You’re Pushing Too Hard It’s very, very tempting to flat-out tell people to ...

Simple Ways to Capture Email Leads Without Frustrating Visitors

Email Marketing - Opt-In

Email leads are important to just about any kind of sales-based business. They provide an opportunity to send marketing materials and drive interest in your product or service. However, it may seem difficult to capture email leads without seeming intrusive or bothersome to the people who visit your site. Here, you can learn a few ways to make the process simpler and far less frustrating for your visitors. The Pop-Up Ad:...

Modern SEO Marketing: Five Tips for Using Keywords

Content Marketing

Once upon a time, the way you used keywords ultimately dictated your ranking on most major search engines. Use the right terms at the right density, and you could find yourself at the top of the list. Although SEO marketing is about far more than keywords these days, a keyword strategy is still a very necessary part of marketing. Here are the five major components of such a strategy in today’s modern world. #1 – Don...

Content Strategy and Content Marketing: Different Things, but Connected

Content Marketing

When you read things on the internet about online marketing success stories, you will probably come across some sources that use the terms content strategy and content marketing interchangeably. These two things are very different, but they are very much connected. Here’s what you need to know about their differences and similarities. How to Separate the Two In order to understand the differences between content stra...

Getting More Reviews For Your Business

Email Marketing - Opt-In

Customer feedback can provide you with valuable insight to what you’re doing right – and what you’re doing wrong, as well. With the Earned Reviews platform, all you need is your customer’s email address to gather feedback, encourage online reviews, and measure your Net Promoter Score. Getting Customers to Write Reviews If you truly want your customers to provide feedback, sending them an automated, completely i...

Fraudulent Facebook Ads: Epidemic or Under Control?

Social Media

Whether you’ve been in the digital marketing industry for decades or you simply browse your news feed regularly like 77% of the American population, you likely already know that Facebook is a dominant force in online advertising. However, some people, like Justin Seitz, the creator of Hunchly (an investigation tool), think the social media giant might not be doing enough to weed out fraudulent Facebook ads. Falsifying...

How to Sell Solutions Instead of Products

Enlightenment Marketing Services

Whether your business is large and well established, quite small and localized, or you haven’t even gotten off the ground yet, it is important to take some time to think about what you’re actually offering your clients and customers. Are you selling them a product, or are you offering them a solution? Learning how to sell solutions instead of products can boost brand awareness and make you a true authority in your in...

The Importance of Getting a Fresh Marketing Perspective

Return on Investment - ROI

To many business owners, marketing seems fairly cut and dry. However, the truth is that the strategies that once worked for many businesses are no longer as effective as they once were, and discovering new strategies specific to your brand and image can be difficult. A fresh marketing perspective can provide valuable insight, which is important to your company for many reasons. Someone Else Can See Things that You Canno...

5 Tips for Managing a Digital Branding Crisis

Branding

Years ago, building a reputable brand took years of television, radio, and print marketing. These days, however, things have changed, and it is possible to build an outstanding digital brand seemingly overnight. Unfortunately, if a crisis comes along, that brand could fall apart just as quickly. Here are some tips for managing a digital branding crisis. #1 – Fight the Urge to Panic When it seems as if all of the hard...

Tips to Get More Bang for Your PPC Advertising Bucks

SEO

Pay-per-click advertising has helped many large and small businesses alike generate more leads, more traffic, and most importantly, more sales. Here, you’ll learn a few tips and tricks that will help you maximize your ROI for every dollar you put into PPC advertising. #1 – Set a Budget Google’s traffic is simply astronomical, and because of this, they have the capacity to serve a lot of ads. This means that they ...

Is Google Analytics Really All I Need to Run My Business?

Content Marketing

Search Engines

Search engine optimization is crucial for the success of your business. After all, the search result in the top position gets three times more clicks than the result in position number two. Once you have your SEO strategy in place, you’ll probably use Google analytics to keep an eye on things – but is that really all you need? What Google Analytics Does To put it simply, Google Analytics “analyzes” everything....

The Advantages of a Custom Website over a Template Website

Uncategorized

Business owners are always looking for ways to save money, and that’s why many of them tend to choose template websites they can build themselves rather than hiring a professional. However, there are several advantages of a custom website that business owners shouldn’t overlook. #1 – A Completely Unique Design While it’s true that there are literally thousands of website templates available on the web these day...

Key Factors in Choosing the Best Hosting Company for Your Business Website

Uncategorized

A business website is an integral part of your company’s marketing campaigns, and getting it off the ground is definitely exciting. It is always important to choose an excellent hosting company for your website’s domain. Before you sign up with a big-name hosting company, be sure you understand the potential downfalls that you might experience along the way. Here are three options from which to choose and some inform...

4 Ways to Tell if Your Employees Are Doing Their Jobs Correctly

Uncategorized

Your employees are the face and the voice of your company. In fact, the people who take calls from leads hold the power to make or break your business in their hands. Here are four ways to tell if your employees are doing their jobs correctly without seeming overbearing. Use Call Tracking Software Call tracking and recording is crucial for any business that relies on telephone communication to succeed. Whether your emp...

Five Things that can Ruin Your Pay-Per-Click Campaign

Media Buyin / Pay-Per-Click (PPC)

If your business is like many others, then chances are good that you have at least one pay-per-click campaign ongoing at any given time. Although PPC can certainly help you drive more traffic to your website, there are a few things that could be hindering your progress. #1 – Irrelevant Advertisements Your quality score depends heavily on relevancy, so it is important that your ads are not only relevant to your compan...

What Does Your Net Promoter Score Say about You?

Uncategorized

Back in 2003, a man by the name of Fred Reichheld, one of the partners at Bain & Company, decided to come up with a way to measure customer loyalty and their willingness to recommend a brand, service, or product to their peers. The result was the Net Promoter System, or NPS, and it is now used by thousands of companies around the world. Your NPS score can tell you a lot about your company, too. One Simple Question...

Four Reasons Why Marketing Automation Generates More Revenue

Enlightenment Marketing Services

Return on Investment - ROI

Marketing presents a number of challenges for businesses of any size. According to statistics, only 27% of leads that are sent directly to sales are actually qualified buyers. This occurs for numerous reasons, but Marketing Automation can generate more leads, increase the number of qualified leads, and drive more sales. #1 – Marketing Automation Generates More Leads With traditional marketing solutions, you rely...

Making Email Marketing Work for Your Business

Enlightenment Marketing Services

With so many different ways to advertise your company, you might think that email marketing is an antiquated process. After all, people use spam filters to weed out mass emails, so sending a weekly or monthly newsletter is a waste of your time, right? The truth is that people will view your email   messages and read them if they have an incentive to do so. Here are some tips for making email marketing work for your bus...

Un-Differentiators – Branding Fails When It’s Bland

Branding

Are you brainstorming possible marketing taglines for your product/service or overall brand? Or perhaps you already have a tagline or slogan? In this strategy post from George Baily of UK digital consultancy KnowledgePower, exclusively for the Enlightenment Media blog, we look at how to avoid being boring or meaningless, and instead focus on finding the best differentiator to communicate to your customers... The problem...

6 Steps to an Actionable Social Media Marketing Plan

Social Media

Social media is way too important to be ignored or pushed aside, and still, so   many businesses online can’t manage to organize and do it right. Just being “present” on Facebook, Twitter, Pinterest, YouTube, and other popular social networks, is far from enough to actually achieve the desired results for your business in acquired new customers and/or generated sales leads. To attract and engage with...

3 Important Trends in PPC Advertising’s Constant and Rapid Change

Media Buyin / Pay-Per-Click (PPC)

  Search engines, like Google or Bing, sell advertisers listings in their search results, along with the natural, non-paid results. That is PPC, or Pay per click advertising, and it’s becoming an increasingly important element of the marketing strategy of every serious business that cares about its online global presence. PPC advertising easily adjusts to changing market conditions and can quickly genera...
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