The Advantages of a Custom Website over a Template Website
Business owners are always looking for ways to save money, and that’s why many of them tend to choose template websites they can build themselves rather than hiring a professional. However, there are several advantages of a custom website that business owners shouldn’t overlook.
#1 – A Completely Unique Design
While it’s true that there are literally thousands of website templates available on the web these days, the fact of the matter is that most of them look just like the next. One of the most important things to consider when it comes to the success of a business website is the way it looks and feels compared to their competitors. When business owners take advantage of custom designed websites, they can rest assured that no other website will look just like theirs.
#2 – An SEO-Friendly Site
A business website doesn’t do much for improving overall success if potential clients and customers can’t find it. Search engine optimization is one of the most important factors in website design, and templates make it a bit difficult to implement SEO correctly. When companies hire professionals to build their websites, SEO can start in the background coding and have a tremendous influence on the overall search engine ranking. The higher a site ranks, the more people that can find it – and the more successful the website becomes.
#3 – A Template Doesn’t Adapt to Business Needs
As a business grows and changes, it often becomes necessary to modify its website. Unfortunately, templates don’t provide the same level of scalability and adaptability as a custom-designed site. What’s more, most business owners have a list of features they want to add to their websites over time. If their budgets don’t allow for all of the features at once, it becomes difficult to implement them into a pre-existing site built on a template. A website designer can easily implement new features as the funds become available, all without changing the overall look and feel of the site.
#4 – Not All Templates Work in All Browsers
The adage “you get what you pay for” certainly rings true when it comes to website templates. Many of the leading template providers use antiquated coding that, while simple, presents a laundry list of limitations. One of the biggest problems is that many of the templates will not work in all browsers, and this excludes a large part of the population. A custom website can be built to work with all browsers, including Internet Explorer, Firefox, Microsoft Edge, Safari, Opera, and a multitude of mobile browsers, too. This means that absolutely no one is excluded and everyone will be able to find – and view – the website.
Templates certainly do have their uses since business owners can use them to get ideas when it comes to things like color schemes and layouts, but when it comes down to the actual construction of the site, a custom website is always better. It allows for better SEO, a more unique experience, and cross-browser support that adapts to the needs of any business.