5 Reasons Why Your Brand Isn’t Working
Branding is pretty difficult. It requires a lot of time and effort, and just like anything else, you’re likely to make a few mistakes here and there. Unfortunately, some of these mistakes could keep your brand from resonating with your target audience. Here are five reasons why your brand might not be working as well as it should.
#1 – You’re Pushing Too Hard
It’s very, very tempting to flat-out tell people to opt in, subscribe, or even buy your brands products. Automated responses can certainly be helpful, but if you’re trying to make people buy or provide information before you’ve managed to build any kind of relationship with those people, you’re essentially shooting yourself in the food. Do a 180 and work on building relationships with your brand and creating credibility. This will go a long way toward helping people see your brand in a more positive light.
#2 – You’re Not Really Being Social
Social media is one of the best ways to enhance your branding campaign. Everyone uses it, and it provides you with huge potential for visibility. However, if you focus too much on simply posting to social media without actually thinking about the social aspect, then your campaign isn’t as effective as it could be. Don’t try to be “louder” than everyone else; try to be better than everyone else. Engage with people. Build relationships with them. Encourage their comments and input. These things will provide the connection that your audience wants – and that’s called being social.
#3 – You’re Failing to Keep Your Brand Consistent
When it comes to branding, you’re going to need quite a bit of consistency. While it’s fine to share hilarious memes, chocolate cake recipes, and political banter with your friends and family, consistency is key when it comes to dealing with your target audience. You’ll need to decide what kinds of things your brand should share on social media (and even in its blog or on its website) and stick to it. When people know what to expect, your brand becomes more memorable.
#4 – You Haven’t Branched Out
If you’re only using Facebook and Twitter to reach out to people, then you need to expand your social reach. This is very, very important; most people use multiple social networks, and the more often they see your brand, the louder it resonates with them. Some options outside of posting to Facebook and Tweeting? Try posting photos on Instagram and Snapchat, creating or replying to posts on Reddit, and even answering questions on Quora that apply to your niche and area of expertise.
#5 – You Aren’t Doing Anything Differently
One of the biggest mistakes you can make when it comes to campaigning your brand involves writing the same content to the same people over and over, ad infinitum. Although creating new content that is all your own does certainly put you in the limelight and open you up for criticism, you won’t be able to grow your brand if you don’t take a chance. Be sure that you’re offering solutions to your audience’s problems in the most insightful and unique ways possible.
If your brand simply isn’t working, it’s time to take a few steps back and look at what may have gone wrong. The five tips above can help you turn things around and get back on track to enjoying business success.